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Why a Production House Matters?

Updated: Dec 4, 2023

Production House

In this busy environment of advertising and digital media, where attention spans are fleeting and impressions are everything, the role of a production house cannot be overemphasized. Production houses are interesting organizations. They bring different types of entertainment through movies, TV shows, and other media. They handle everything, from planning to editing. According to data by Inside Intelligence, the amount of people consuming, downloading, and streaming video in 2022 was at an all-time high of 3.37 billion people a year. Production houses aim to create captivating content that connects with global audiences.

Think about how powerful a beautiful ad or captivating digital film can be. These creations are the result of careful planning, creative talent, and the skills of a production company. This blog explores why a production house is important in shaping ads and films. Let's explore why production houses are important in India.

Production House in India

History Of The Indian Film Production Industry

To comprehend the evolution of production houses in India, it's crucial to glance back at the history of the Indian film industry. From silent films to modern Bollywood, the journey has been truly amazing. Production houses in India played a crucial role in this story, helping filmmakers bring their ideas to reality.

"Raja Harishchandra," the first Indian movie, came out in 1913. The industry has changed a lot and many production houses in India have helped shape it. In the beginning, companies laid the groundwork for Indian movies. Himanshu Rai, Devika Rani, and others started Bombay Talkies in 1934. Prabhat Film Company was established in 1929 in Pune. The 1990s witnessed the establishment of production houses that brought a fresh wave of storytelling. Phantom Films and Colour Yellow Productions are well-known for supporting films that focus on content in the 21st century. The digital era has seen the rise of new-age production houses like RSVP and T-Series. RSVP, which was started by Ronnie Screwvala, has worked on movies like "Uri: The Surgical Strike."

Many production houses in India have made important contributions to the film industry. Each has left a lasting impact on the film world. The pioneers and current players have shaped the global film industry. According to Statista, India is one of the world’s leading film entertainment markets, with the overall revenue raised by the Indian film industry exceeding 172 billion Indian rupees in 2022.

Ad Production House

Reasons You Can't Ignore The Impact Of Production Houses

Now, let's unpack the essence of a production house and its role in the creation of high-quality ads and films. A production house is a place where creative minds, technical experts, and logistical wizards work together to turn ideas into reality. The production house creates ads and movies that match the client's vision and appeal to the audience.

According to a report by FICCI, The Indian Media and Entertainment industry has stepped into a matured phase at a growth rate of 12% CAGR. Production houses in India can take advantage of this growth. They have the know-how, resources, and connections to make top-notch films that appeal to many people. Here are six reasons why you should reach out to a production house.

  • Expertise and Experience:

Production houses bring a wealth of expertise and experience to the table. Their teams include professionals who have honed their skills over years of working on diverse projects. This wealth of knowledge ensures that your ad or film is in capable hands, guaranteeing a polished final product.

  • Access to Resources and Technology:

In media production, access to advanced resources and technology is essential. Production houses use advanced equipment and software to create high-quality content. According to Wrike, 70% of production houses use digital media asset management (DAM) systems to store, organize, and share digital assets such as photos, videos, and audio files.

  • Project Management and Efficiency:

The intricate web of tasks involved in production requires seamless project management. Production houses are good at managing all the parts of a project. They make sure everything is done on time and that resources are used efficiently. According to the Project Management Institute, Organizations that consistently use project management practices are 92% more likely to meet their original goals and business intent.

  • Creative Vision and Storytelling:

Beyond technical prowess, production houses are adept at fostering creative vision and storytelling. They know how important storytelling is for getting the audience's attention and making them remember. Production houses that are great at creativity and storytelling don't just make content, they create experiences. They know that storytelling has the power to shape how people think, feel, and act. Their stories can transport people, challenge views, and make a lasting impact on culture.

  • Cost-Effectiveness and Return on Investment:

Contrary to common belief, partnering with a production company can save money. Their efficient methods and industry ties often yield greater profits than in-house production. Production companies can use the same sets, costumes, and props for different shows. They can get better deals by negotiating with studios, unions, and talent agencies. This can further reduce costs. Production houses can leverage economies of scale by producing multiple films at once. This can spread out the fixed costs of production over a larger number of films.

  • Peace of Mind and Professionalism:

Entrusting your project to a production house provides peace of mind. Their professionalism, commitment to quality, and deadline adherence allow you to focus on your core business, knowing that the production process is in capable hands. Production houses have the expertise to help you achieve your business goals and succeed. They are committed to excellence and meeting deadlines, so you can focus on what matters most. They will help your brand to reach new heights of success. A 2020 study by Forbes Insights found that more than 68% of businesses actively use outsourcing to improve their process efficiency, reduce costs, and increase profitability.

Production House

Let’s Pack up!

In a world where visual content reigns supreme, the role of a production house in India cannot be overstated. It is the unsung hero behind the screen, weaving magic into every frame and ensuring that your message resonates with the audience. Businesses should team up with a production company to meet digital marketing and communication goals.

As we wrap up our exploration of production houses, we invite you to learn about Dopameen Studios. And experience how our knowledge and dedication can enhance your brand with captivating visuals. Take the next step to create a visual masterpiece that grabs attention and has a lasting impact. Explore our services and let the mystery unfold.

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